Comments on: Email one customer a day.

By: Bob Walsh

Bob Walsh — Fri, 05 Oct 2007 15:39:38 +0000

Hi Matt – keeping anything you add to your work routine as simple as possible is must do, so I just have a folder in my email client where I bcc the outgoing email.

By: Matthew Cornell

Matthew Cornell — Fri, 05 Oct 2007 13:37:10 +0000

Terriffic tip, Bob. Thanks a bunch! Up to now I’d been emailing productivity tips to all workshop attendees as a group, but I like this better. I’d be interested to hear how you track them. Just a list you go through one-by-one? Spreadsheet….

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By: Emad Ibrahim

Emad Ibrahim — Thu, 02 Aug 2007 16:36:55 +0000

Thanks for this post… I found you through ProBlogger where my post on blogging tips
made it to the list

By: Bob Walsh

Bob Walsh — Thu, 02 Aug 2007 14:45:24 +0000

Andrie,

I think its all in how you do it:
-Short
-No additional selling
-Open ended.

I agree with you – marketing pretending to be customer concern and service will do you no good.

Dennis,

More is better, but there are so many other things a microISV should be doing that I think most developers would be biting off more than they could chew if they emailed all customers with such an open-ended request.

By: Dennis Crane

Dennis Crane — Thu, 02 Aug 2007 07:41:56 +0000

Well, if you use this method why to e-mail only ONE customer?
You may write a script\app that one a day will pick all cutomers who bought from you e.g. 7 days ago and send them the personal messages “Dear [name], …”.
Everithing will remain the same but you will cover all your user database.

I know many ISVs who use this approach.

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Learn How to Blog Better - Reader Blog Tips — Thu, 02 Aug 2007 04:26:18 +0000

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By: Andrei Belogortseff

Andrei Belogortseff — Wed, 01 Aug 2007 21:45:43 +0000

Nice article, but:

Maybe I’m not a typical customer, but when I get such emails from companies I bought products from, I get really pissed off: I’m a busy person, I get enough spam already, and I don’t want to be contacted any more than absolutely necessary. If I have a problem with a product, I’ll contact its support. If I like a product, I’ll recommend it to other people. But I don’t want to be contacted like that, unless there is a very good reason (like “in appreciation of your purchase, we would like to give you this other product of ours absolutely free” and I better need that other product of theirs )

I guess it all depends on the target market: the response from the “home” users could be quite different than from the “professional” ones, or from system administrators, etc.

The last thing I want it to piss off my paying customers. Before I start sending emails like that, I would like to hear some real stories from people who do that regularly (I would rather learn from the mistakes of others )

By: Rudolf F. Vanek

Rudolf F. Vanek — Wed, 01 Aug 2007 05:10:23 +0000

Bob,
That is a great posting.
One, of the most simple and most effective tips for ISV’s.
We have done that for the last 2 years.
It made us understand our customers’ needs, thinking and requirements and it made us grow.
Of course it’s not always that easy as it might seem; but it’s always enlightening.
“KNOW YOUR CUSTOMER”
What better way than by doing it by the way you just suggest.

Regards
Rudolf F. Vanek

By: Rudolf F. Vanek

Rudolf F. Vanek — Wed, 01 Aug 2007 05:00:52 +0000

Hi Ian Sinke,
“Since when are Excel and SQL Server “really simple”?”
Well; if Excel isn’t – what is?
Actually – and everybody knows that – Excel isn’t a database.
But who cares – again; almost verybody uses it as such.

Regards

Rudolf F. Vanek

By: Nate

Nate — Wed, 01 Aug 2007 03:53:22 +0000

Why is the best advice always the “That’s so simple! Why didn’t I think of that?” kind of advice. Great tip, Bob.

-nm

By: Bob Walsh

Bob Walsh — Wed, 01 Aug 2007 03:36:07 +0000

Well, I find Excel super simple, but then I’ve been writing apps in Excel for 20 years There are developers out there – I am not one of them – who can whip up a SQL Server database with a spiffy Ajax-enabled ASP .NET interface faster than you can say Inner Right Join.

By: Ian Sinke

Ian Sinke — Wed, 01 Aug 2007 01:03:33 +0000

“Build a super simple database (text file, excel, SQL Server, whatever)”

Since when are Excel and SQL Server “really simple”?