Got this email from Joel Spolsky re MicroISVs Sites that Sell! yesterday:
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Hey Bob!
I enjoyed the ebook. Here’s a testimonial you can use:
“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.”
Joel
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Wow!
Popularity: 8% [?]
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Well, it seems you’ll only ever need one testimonial, seeing where it comes from!
Damn. I originally took a look at the ToC and thought I probably knew everything in there anyways. But with this endorsement now I have to go buy it!
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