If you've gotten this far in this site, you might have picked up that there's a book involved somewhere; well, there is, and this page summarizes what you'll find in it if you buy it at your favorite bookstore or through Amazon or the ebook version directly from Apress.
By the way, if you're looking for the clickable version of the Appendix, as mentioned in the book, you'll find it here.
[EXCERPT] "A small company can really leverage bloggers in the sense that bloggers out there are very interested in small companies; they are interested in underdogs, [and] they are interested in people out there doing interesting things.
And you can get your customers who are bloggers to be advocates for your product because they are writing about things that interesting to them. Having that sort of connection with your customers is extremely important."
[EXCERPT]Q. On that note, if you are doing a start-up business, should you allow time to go wrap up all those open loops from your previous employment or way of doing business?
A. Well, open loops just create drag on the system. It doesn't mean you're not moving or that you can't do it. It's kind of like, how important is it to get rid of drag on the system? Sometimes you don't have time to get rid of drag on the system; you just got to work with a draggy system.
But when in doubt, clean a drawer, because crap is occurring as we speak. Things change, so they change their nature, [and] today's newspaper is tomorrow's fire starter. So as time marches on, so does residue accrue.
Anybody who is trying to ignore that they need to from time to time stop and clean up the open loops and renegotiate them are kidding themselves. But then it's just a matter of how clean do you like to stay? I have a bias towards being as close to zero as possible, because it's easier to deal with surprise with a lot less stress. If you get surprised with 3,000 e-mails, that's one thing; if you get surprised with an empty In basket — hey, new opportunity.
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