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5 Mistakes Developers make Selling to Developers

August 4, 2010
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By Brian Noll
Code Complete Software
A few typical things can happen when developers sell and market development tools to other developers. Here are some things to be careful about:
Overselling
OK, here is the deal.  It’s plain and simple, but sometimes forgotten.  Developers, engineers, and any scientific thinking person tend to reject outlandish marketing that overpromises.  Also, that [...]

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Paperless So Far – The Apple App Store

August 3, 2010
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By Jim Rhoades
Founder
Crush Apps
In the article “How to be a successful iPhone developer”, Bob Walsh offered some thoughts on why apps succeed or fail. As a developer who has had an app in Apple’s app store for a few months now, I thought I’d add to the discussion with some hard data and thoughts on [...]

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MicroISV Digest 07/31/2010

July 31, 2010
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Community News:

Russell Thackston, Auburn University microISV Research Alliance, has kicked off the 2010 microISV Pain Point Survey, and if you’re a microISV you should definitely take this survey now:

Get exclusive access to anonymized survey results.
Get a company profile listed on our participants page (optional).
Get a link to your microISV site from our participants page (optional).
Be [...]

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Flipboard Find of the week

July 25, 2010
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Here’s my Flipboard Find of the Week (something worthwhile Flipboard brought to my attention that would have otherwise been lost in the social media noise): Power Friending: Demystifying Social Media to Grow Your Business by Amber Mac. I grabbed the Kindle sample to my iPad, read that, just ordered the full book and am looking [...]

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MicroISV Digest 07/19/2010

July 19, 2010
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Community News:

Mike Stokes, HelpBurner, has released version 1 of this documentation/tutorial making tool. Have a look at this post about it, especially the comments.
Sam Howley and his partner at OakFocus.net, have released CustomerCradle, a web based subscription service for small businesses to record and report on where their potential customers come from and how effectively they [...]

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Now I know I’m in the wrong neighborhood…

July 15, 2010
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Just came across a tweet by Rapportive’s Martin Kleppmann about this cool Google Map.
So what are the geeky – and therefore desirable – parts of your city?

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MicroISV Digest 07/02/2010

July 2, 2010
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Community News:

Quiet week before the Fourth of July weekend here in the U.S.

Interesting Answers.Onstartups.com questions with useful answers:

How can we communicate our message effectively without being seen as what exists already in the market?
Would you put an open discussion forum on the products website?
Sleep schedule and startup productivity

News/posts for microISVs and Startups:

One of the great mysteries [...]

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MicroISV Digest 06/24/2010

June 24, 2010
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Community News:

Rob Walling, The Micropreneur Academy, has brand new book out: Start Small, Stay Small: A Developer’s Guide to Launching a Startup is out. Have not yet had time to read it, but Rob knows his stuff, and people I respect are raving about it.
There’s a new website, SoftCity, focused on connecting software developers, and [...]

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MicroISV Digest – 06/09/2010

June 9, 2010
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Community News:

Sarat Pediredla, hedgehog lab, wanted to let MicroISV Digest readers know about a special offer: buy their bug tracker, fixx, and get 50% off the purchase price until the end of July. (Promo code: SQUASHMYBUGS). (Check out their site in any case: nice use of a custom font.)
What’s better than having four iPad apps [...]

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If Our Prices Are Wrong, We’ll Just Change Them Later

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By Lincoln Murphy, Managing Director
Sixteen Ventures
http://sixteenventures.com
If there was ever any doubt that the “Pricing is Marketing” mantra of Sixteen Ventures is true, just look at the SaaS and Web App pricing related stories that have come out lately. From the positive, where RightNow used changes in pricing in an attempt to disrupt the status quo [...]

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MicroISV Digest – 06/02/2010

June 2, 2010
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Community News:

There’s a new startup podcast: Startups for the Rest of Us. It focuses on actionable strategies for bootstrapped startups, microISVs and Micropreneurs, with hosts Rob Walling of Software by Rob and Mike Taber of SingleFounder.com. There’s a new episode every Tuesday at StartupsForTheRestOfUs.com, with full episode transcripts provided. [iTunes link]. Way to go Rob [...]

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MicroISV Digest – 05/26/2010

May 26, 2010
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(Apologies to all for the six-week hiatus the MicroISV Digest took while I was working to get out StartupToDo.com Version 2 and start marketing.)
Community News:

BP and the feds may not be able to turn off the Gulf Oil Spill disaster, but maybe you can code a mobile app that will help. At least that’s the approach [...]

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Pricing is Marketing: Understanding the Pricing Process for Web Apps

April 28, 2010

By Lincoln Murphy, Managing Director
Sixteen Ventures
http://sixteenventures.com

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” – Peter F. Drucker, Innovation and Entrepreneurship
SaaS and Web App companies often charge their customers based on usage in an ongoing or recurring fashion. [...]

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MicroISV Digest – 04/9/2010

April 9, 2010
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Community News:

Eight free scholarships to the “Startup Lessons Learned” Conference – On April 23 the first Lean Startups conference happens in San Francisco, and the organizers have made available eight scholarships to startup professionals who are interested in attending the show. The scholarships cover the full price of conference registration, valued at $699 for the [...]

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There’s an app for even that…

April 1, 2010
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FOR RELEASE APRIL 1, 2010:
Contact:
Corey H Maass, web developer and press contact
MidLifing
corey@midlifing.com
http://MidLifing.com
MIDLIFING.COM WANTS TO HELP YOU THROUGH YOUR MIDLIFE CRISIS
Brooklyn, NY, April 1st, 2010 – A brand new customer-focused, interactive web 2.0 application launches today, offering help to people having a midlife crisis. The site, http://MidLifing.com, is designed to help the 1-in-4 adults over 35 [...]

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