From the category archives:

Guest Posts

5 Mistakes Developers make Selling to Developers

August 4, 2010

By Brian Noll
Code Complete Software
A few typical things can happen when developers sell and market development tools to other developers. Here are some things to be careful about:
Overselling
OK, here is the deal. It’s plain and simple, but sometimes forgotten. Developers, engineers, and any scientific thinking person tend to reject outlandish marketing that overpromises. Also, that [...]

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Paperless So Far – The Apple App Store

August 3, 2010

By Jim Rhoades
Founder
Crush Apps
In the article “How to be a successful iPhone developer”, Bob Walsh offered some thoughts on why apps succeed or fail. As a developer who has had an app in Apple’s app store for a few months now, I thought I’d add to the discussion with some hard data and thoughts on [...]

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If Our Prices Are Wrong, We’ll Just Change Them Later

June 4, 2010

By Lincoln Murphy, Managing Director
Sixteen Ventures
http://sixteenventures.com
If there was ever any doubt that the “Pricing is Marketing” mantra of Sixteen Ventures is true, just look at the SaaS and Web App pricing related stories that have come out lately. From the positive, where RightNow used changes in pricing in an attempt to disrupt the status quo [...]

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Pricing is Marketing: Understanding the Pricing Process for Web Apps

April 28, 2010

By Lincoln Murphy, Managing Director
Sixteen Ventures
http://sixteenventures.com

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” – Peter F. Drucker, Innovation and Entrepreneurship
SaaS and Web App companies often charge their customers based on usage in an ongoing or recurring fashion. [...]

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There’s an app for even that…

April 1, 2010

FOR RELEASE APRIL 1, 2010:
Contact:
Corey H Maass, web developer and press contact
MidLifing
corey@midlifing.com
http://MidLifing.com
MIDLIFING.COM WANTS TO HELP YOU THROUGH YOUR MIDLIFE CRISIS
Brooklyn, NY, April 1st, 2010 – A brand new customer-focused, interactive web 2.0 application launches today, offering help to people having a midlife crisis. The site, http://MidLifing.com, is designed to help the 1-in-4 adults over 35 [...]

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Clarify your story.

January 20, 2010

(Note: Sramana, our guest for the Startup Success Podcast Show #52, was kind enough to let me reprint here the appendix of her new book, Positioning: How To Test, Validate, And Bring Your Idea To Market. These are the kinds of “killer questions” you need to think on, research and define your unique answers for.) [...]

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Take your time but hurry up!

January 12, 2010

By Jarie Bolander,
Author of Frustration Free Technical Management
Building innovative products is an endurance event. Sprinters need not apply. Innovation takes time but cannot take so much time as to miss market windows. You need to pace yourself and your team. This is the only way to ensure consistent, quality results. The common trap of “we [...]

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Inner Productivity and Startup Businesses

January 8, 2010

by Chris Edgar
Author, Inner Productivity: A Mindful Path to Efficiency and Enjoyment in Your Work
If you’re involved in a startup, I imagine you’ve browsed through a lot of strategies for getting through the early stages of your business.
As I’m sure you know, it’s one thing to learn a lot of “tips and tricks” for marketing, [...]

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Why Should You Have a Business BrainTrust?

December 17, 2009

By Tawheed Kader,
Founder, Ask My Brain Trust
You’re a (digital) entrepreneur, a business owner, CEO, starter, or whatever the word du jour is to characterize what you do with flair. Bottom line? Your company has problems, and YOU are the one that is supposed to ultimately have the answers.
As digital entrepreneurs (I like this title the [...]

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Breaking through your sales ceiling with Bits du Jour

December 3, 2009

by Roger Thomasson,
Editor, Bits du Jour
So, 6 months ago you released a game-changing, niche-filling, 22nd century application. It’s bigger, better, and faster than even the closest competition. Then why are sales so slow? Why are inferior titles posting astronomical download counts while yours stagnates at a few dozen per week?
There’s no question as to your [...]

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Startups.com: Your Business. Your Questions.

November 20, 2009

By Fred Imparatta
Community Manager, Startups.com
Startups.com
There are 450,000 people who take the plunge into small-business ownership every year. Chances are, they’ll need someone to help them answer their business questions. That’s where Startups.com comes in. In Startups.com, business owners (both big and small), can ask their business questions, which will be answered by our community of [...]

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A new forum for startup questions: Answers OnStartups

November 12, 2009

By: Jason Cohen
Founder, Smart Bear Software
A Smart Bear
If you’re like me…
I hate that phrase. What if I’m not like you? What if I don’t want to be like you? What if I’m exactly like you but with a better haircut?
So forget whether you’re like me, but see if any of the following [...]

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Launching Software Products: Niche vs. Mass Market

September 11, 2009

By Brett Ryckman
Product Developer
www.brettryckman.com
Which market segment to target? Do you go after “mass” markets, focusing on a broad set of customers, or target “niche markets” — or do both? Software companies creating new products or just starting-up must make these complex and perilous decisions. What must you consider in those decisions? [...]

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Product Support or Process Support?

August 12, 2009

By Jerry Weinstock
CRM Innovation, LLC
CRM Innovation builds solutions that enhance the functionality of Microsoft Dynamics CRM (Customer Relationship Management). Like all aspiring entrepreneurs I wanted to create a company where we could write great applications that required little or no support and that would sell themselves online while we [...]

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The juggling act: Building an ISV on top of a client business

August 3, 2009

By Ka Wai Cheung,
We Are Mammoth

I work at a small web shop. We do work for clients. Six guys in a wide-open room building microsites, web sites, and rich applications for big agencies and startup clients.

We’re also a small ISV. We’ve built two web products for public release: a data-modeling platform for Flash [...]

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← Previous Entries

Guest Posts

5 Mistakes Developers make Selling to Developers

Paperless So Far – The Apple App Store

If Our Prices Are Wrong, We’ll Just Change Them Later

Pricing is Marketing: Understanding the Pricing Process for Web Apps

There’s an app for even that…

Clarify your story.

Take your time but hurry up!

Inner Productivity and Startup Businesses

Why Should You Have a Business BrainTrust?

Breaking through your sales ceiling with Bits du Jour

Startups.com: Your Business. Your Questions.

A new forum for startup questions: Answers OnStartups

Launching Software Products: Niche vs. Mass Market

Product Support or Process Support?

The juggling act: Building an ISV on top of a client business

And a word from a sponsor…

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