From the category archives:

Marketing

What’s Twitter for if you’re a small software company?

August 18, 2010
Thumbnail image for What’s Twitter for if you’re a small software company?

Well, it’s not for sending out Tweets of version 2.31… 2.32…. 2.33. That’s insufferably boring and a waste of your time. Instead:

Find things you can retweet that your customers will be interested in. Set aside a fixed amount of time a day to do this. Not to get too personal, but an iPad, Flipboard and [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
1 comment Read the full article →

MicroISV Digest 07/31/2010

July 31, 2010
Thumbnail image for MicroISV Digest 07/31/2010

Community News:

Russell Thackston, Auburn University microISV Research Alliance, has kicked off the 2010 microISV Pain Point Survey, and if you’re a microISV you should definitely take this survey now:

Get exclusive access to anonymized survey results.
Get a company profile listed on our participants page (optional).
Get a link to your microISV site from our participants page (optional).
Be [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
Read the full article →

The pain is gone!…

July 26, 2010
Thumbnail image for The pain is gone!…

…from calculating what time it is across multiple time zones, thanks EveryTimeZone.com by Amy Hoy and Thomas Fuchs.
Besides being a dead-easy way to figure out what time will work for a Skype conference call with three people in three different time zones, it’s:
a) A very cool HTML5 example pointed out by John Allsopp in Lesson 1 [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
1 comment Read the full article →

Breakthroughs

July 23, 2010
Thumbnail image for Breakthroughs

Everything is always the same – until it isn’t. This week, there’s been two new products – one slammed by demand, the other in alpha – that for all their faults change what at least I thought was possible for software to do. These are breakthroughs – these are things that until you see them, [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
1 comment Read the full article →

Stand Out

July 8, 2010
Thumbnail image for Stand Out

Want to know what your customers think of your startup? Ask them. Now you already know that, but here’s an example from HootSuite that landed in my email box which demos how to ask them effectively:

Email from the top. The From is “HootSuite — Ryan Holmes, CEO”. Those three initials still have a lot of [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
3 comments Read the full article →

Visiting the Apple Temple in search of a cure.

July 7, 2010
Thumbnail image for Visiting the Apple Temple in search of a cure.

On weekends I try to relax, but this Sunday I must make a holy pilgrimage to my local Apple temple to beseech the acolytes there to heal my precious iPhone 3G of the cursed affliction known across the interwebs as iOS4.
After communicating with the junior gods at 1 Infinite Way this morning I was overjoyed to [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
5 comments Read the full article →

Permission Slip

June 29, 2010
Thumbnail image for Permission Slip

Should I add that feature, talk to that investor across the room, announce my startup to the world, even do a startup? More often than not the word “should” is shorthand for do I have someone’s – anyone’s – permission to do this thing therefore if it fails they to blame, not me.
Waiting for the [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
2 comments Read the full article →

Is your Startup Tapworthy?

June 26, 2010
Thumbnail image for Is your Startup Tapworthy?

After six Evernote notes, three great ideas for my startup, two epiphanies and grabbing five great apps I’d never heard of, I’m through with the first two chapters (of 11!) of the brand new book Tapworthy: Designing Great iPhone Apps by Josh Clark. I don’t know which is going to give out first – my brain [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
4 comments Read the full article →

MicroISV Digest – 06/17/2010

June 17, 2010

Community News:

A quiet week…

Interesting  Answers.Onstartups.com questions with useful answers:

For mISVs that have a day job. How do you balance the effort with work, family and other obligations?
Where to find study case report on startups?
What are Some of the Most Successful Low Budget Startup Marketing Campaigns You’ve Seen?

News/posts for microISVs and Startups:

So who are the 50 [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
Read the full article →

Why MicroISVs fail to sell.

January 17, 2010
Thumbnail image for Why MicroISVs fail to sell.

(Note: originally ran this post when this ebook came out nearly 2 years ago – which may mean you missed it. Also, I’m considering doing the not inconsiderable work to reformat and sell for the Kindle. What do you think?)
[The following is a free sample from my ebook, MicroISV Sites that Sell! – Creating and Marketing [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
1 comment Read the full article →

Going mobile…

December 27, 2009
  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
2 comments Read the full article →

So you can teach an old company new tricks!

December 5, 2009
Thumbnail image for So you can teach an old company new tricks!

Want to see a near perfect execution of how an old (105 year old!), traditional brand can, with the sharp claws of new social media digging into their thigh, hit the goldmine demographic of 24-35 year olds? Come’on, it will only take a minute and you’ll learn something.
First, let’s go to Twitter where CIW (Conventional [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
Read the full article →

Having a nice weekend off? Google’s moving your Customers.

November 28, 2009
Thumbnail image for Having a nice weekend off? Google’s moving your Customers.

While you were sitting down to Thanksgiving dinner, Google was changing how and even if customers will find your software. Since There Is No News(bloggers, reporters) Thanksgiving weekend, the firestorm will start officially Monday. Here’s how Google rocked your world by adding one little command to their results page for some users : + Show [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
11 comments Read the full article →

A tale of disappointment, betrayal and ultimate vindication.

November 3, 2009
Thumbnail image for A tale of disappointment, betrayal and ultimate vindication.

I was going to hold this for the next MicroISV Digest, but it’s too good to let sit. It’s an engrossing story of how one man on a nearly impossible quest, betrayed by feckless promises made by huge companies, fights through adversity, never giving up, and ultimately succeeds.
No, I’m not talking about the latest cookiecutter [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
1 comment Read the full article →

Why microISVs fail to sell.

October 27, 2009

[The following is a free sample from my ebook, MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition. You can get the rest of this ebook designed to substantially improve your software/SaaS sales for $19 USD.
—–
Before we can get to the good stuff, we need to do a bit of garbage [...]

  • Suggest to Techmeme via Twitter
  • FriendFeed
  • Digg
  • Posterous
  • Facebook
  • del.icio.us
  • Slashdot
  • HackerNews
  • StumbleUpon
  • LinkedIn
  • Reddit
  • MSN Reporter
4 comments Read the full article →

← Previous Entries