Guy Kawasaki’s latest post on the Art of Bootstrapping is such good advice, every micro-ISV should print it and read it until they know it by heart.

Here’s the bullet point version, just to whet you appetite so you go read Guy’s post:

1. Focus on cash flow, not profitability.
2. Forecast from the bottom up.
3. Ship, then test.
4. Forget the proven team.
5. Start as a service business.
6. Focus on function, not form [in what you buy].
7. Pick your battles.
8. Understaff.
9. Go direct.
10. Position against the leader.
11. Take the “red pill.”

I’d add a #12: Pick carefully your place on the Long Tail. That is, find, define and be relevant to an unmet need out there that can be Googled with a few keywords.

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