Microsoft’s Don Dodge has a really good post out today for micro-ISV’s: is your product a got to have or a nice to have?

Many products fall into the vitamin category. Things like productivity tools, collaboration applications, measurement and monitoring tools, in fact anything that is a tool, development or otherwise, is by definition a vitamin.

Pain killer products are products that solve for a specific pain point. Sometimes the pain is measurable in terms of ROI, winning sales that could not be won before, or satisfying a regulatory requirement.

Knowing what kind of product you sell defines your market, your message, your pricing and perhaps your future. Read more here.

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