Here’s a YouTube video well worth watching: The Machine is Us/ing Us

Here’s why:

• You get a gut feel what the whole Web 2.0 thing is about.
• It demonstrates an excellent technique for doing video of something video hates to do: present ideas.
• It’s an excellent example of how do a video of what’s happening on a computer extremely well - something every micro-ISV who has every decided to do a video of their product has struggled with. Note how fast the pacing is and how fades and wipes are used to move from one point to the next.

[tags]Digital Ethnography[/tags]

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