Our latest The MicroISV Show just got posted by my hardworking cohost, Michael Lehman, and if you are looking for a really good intro to marketing your micro-ISV and creating a useful marketing plan - look no further. We interviewed Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and blog. Kevin not only understands marketing high tech - he’s been the guiding hand at several major high tech companies including VMWare - and he’s been there and now is back doing it again in the startup world.

So, download it, cue it up and enjoy as Kevin helps you get the whole marketing thing. Enjoy!

Popularity: 1% [?]