Zviki Cohen, a microISV in startup mode, was kind enough to drop me a line about his new blog and a post he did outlining another microISV’s tactics for success: Xoreax Software (makers of a very useful C++ distributed compilation tool, IncrediBuild. Zviki’s post (and email to me) are excellent example that:

• You don’t have to solve global warming in 500 words to do an interesting post - just write about something - or someone - you know interesting to your target audience.
• Bullet lists, outlines and concise sentences make for a good post - his outline of what the Xoreax did to get their microISV started is to the point.
• MicroISVs can thrive anywhere there’s electricity and broadband - don’t think for a minute that you have to live in the U.S., U.K. or Europe. Both Zviki and Uri Mishol, the CEO and co-founder of Xoreax happen to live in Israel. They could have be in Iceland or Peru for that matter: we all face many of the same problems in our second country of choice: the Internet.
• Reach out to fellow microISV bloggers. Zviki sent me a short, friendly email - otherwise I might not have seen this post I’m recommending to you.

[tags]microISV, microISV blogging[/tags]

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