Business Practices, Ideas, Marketing - Written by Bob Walsh on Thursday, August 16, 2007 8:12 - 2 Comments
Attention - sea change in progress.
When Seth Godin speaks, wise microISVs listen. Seth’s latest post make a simple, compelling point:
People that would never read a 200 page book will happily watch a three minute video. Here’s a page with a dozen or so videos to get you started.
Seth’s right - video is by far the most convincing way of remotely talking with people. And definitely check out the page Seth make at Squidoo for these video - Squidoo is another sea change microISVs need to be aware of.
2 Comments
edddy
Bob Walsh
Eddy - those points are true enough - everything has exceptions, but they *are* the exceptions.
And a lot depends on the presenter - whatever you may think of Steve Jobs, 3 minutes of him passionate on a subject is worth a 200 page discourse any day of the week.
Leave a Reply
RSS
 Subscribe Subscribe via Email |
MicroISV Sites that Sell!
| Is your web site hurting your sales? You're are not alone. In this ebook I dig deep into how microISVs need to structure their Unique Selling Proposition in order to sell more. This 88-page ebook will help you substantially improve your microISV's sales. Buy it now, or read more here.[PayPal alternative] | |
Buy MicroISV Sites that Sell! |
 |
47Hats consulting services:
Most Popular Content
- Crowdsource Testing your Application
- 5 tips for focusing on your MicroISV
- Lighting can strike and surprises happen
- Games microISVs play with themselves
- Get up, get out, get moving
- These time-sucks will add 3 months to your launch date.
- The future doesn’t just happen.
- Dispatch from Tokyo
- A great alternative to 30 day free trials
- To reach customers, layer your message.
- From Program to Product
- Love it! Face the brutal facts......
- What if developers purposely leave some bugs in the application (that is going t...
- Hi Peter,
You're right, we don't have pricing information on our website. We...
- So I went to their site, because this is something that would be very useful for...
- Good point, Andy! Neither do I think I want anyone knowing where I am, at least ...
- Thanks Bob.
I enjoyed this post almost as much as I enjoyed your book.
Bes...
- Thanks for sharing Bob, I've just added the book on my Amazon Wish list...
I ...
- Good post. I enjoyed reading it....
47Hats shared feed
47Hats ecommerce powered by:
Ideas - Jun 3, 2008 9:43 - 1 Comment
Games microISVs play with themselves
More In Marketing
- Get up, get out, get moving
- These time-sucks will add 3 months to your launch date.
- The future doesn’t just happen.
- Dispatch from Tokyo
- To reach customers, layer your message.
I don’t think he is completely right and it’s not fair to compare 200 pages with 3 minutes video. Maybe you can compare 200 pages with 90 minutes movie, or a 3 minutes video with a flyer or 1 page.
I don’t see any video because it takes to long to download (with my internet conection) and I can’t “scan” it the way I do with text.
If the text (with graphics) is well written and formatted will beat any video.