http://www.47hats.com/index.php/2008/02/18/why-microisvs-fail-to-sell/ Helping microISVs and startups succeed. Sun, 6 Jul 2008 19:58:55 +0000 http://wordpress.org/?v=2.5.1 http://www.47hats.com/index.php/2008/02/18/why-microisvs-fail-to-sell/#comment-28074 47 Hats - The Top 6 MicroISV Design Mistakes Fri, 22 Feb 2008 15:38:48 +0000 http://www.47hats.com/index.php/2008/02/18/why-microisvs-fail-to-sell/#comment-28074 [...] Mike Gunderloy, Pam Slim, Pat McKenzie and others recommend it - maybe you should have a look. Free Excerpt. More Info. Buy it now. These icons link to social bookmarking sites where readers can share and [...] [...] Mike Gunderloy, Pam Slim, Pat McKenzie and others recommend it - maybe you should have a look. Free Excerpt. More Info. Buy it now. These icons link to social bookmarking sites where readers can share and [...]

]]> http://www.47hats.com/index.php/2008/02/18/why-microisvs-fail-to-sell/#comment-28007 Marshall Tue, 19 Feb 2008 23:22:16 +0000 http://www.47hats.com/index.php/2008/02/18/why-microisvs-fail-to-sell/#comment-28007 Great snippet of your book, I may just purchase it. I'll summarize the above by calling it a '1st Impression' that addresses the W.I.I.F.M. (What's in it for me) perspective of your visitors. Any business should keep in mind how their 1st Impression is fulfilling a customer's and client's feeling and needs (ie. secure, well organized, clean, etc.) about your company when they visit. There's an intrinsic impact and perception that your customer/potential customer takes away when interacting with your site, that if it's not clear how you'll help them, then they won't help you. Keep the 6 mistakes front of mind and you'll be on your way to building a brand and capturing sales. Great snippet of your book, I may just purchase it.
I’ll summarize the above by calling it a ‘1st Impression’ that addresses the W.I.I.F.M. (What’s in it for me) perspective of your visitors. Any business should keep in mind how their 1st Impression is fulfilling a customer’s and client’s feeling and needs (ie. secure, well organized, clean, etc.) about your company when they visit. There’s an intrinsic impact and perception that your customer/potential customer takes away when interacting with your site, that if it’s not clear how you’ll help them, then they won’t help you. Keep the 6 mistakes front of mind and you’ll be on your way to building a brand and capturing sales.

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