Absolutely. The smug feeling I had when we hit 20,000 soon turned into horror at the poor quality of the video when we left half a million behind.

Lesson learned: Don’t mess around with this. Either do it well, or don’t do it. I’m uploading a better video as we speak in the full knowledge that I will probably get around 1% of the hits for it.

Niels Bohr once said that “An expert is a person who has made all the mistakes that can be made in a very narrow field.” So by his reckoning, I must be one step closer to being an expert micro ISV

That’s how I feel. I will do it someday but the barrier to entry is high. You want to have a good product and a good marketing campaign. To be honest, I was pretty turned off by Bob’s video the first time he posted for a conference and so I never watched another. He admitted it was pretty bad and posted another but I had already moved on….

Bad is a gross understatement: it was horrible. The second cut was a little better. But, that was a video audition to speak at a conference rather than a video that compellingly answers “Why should I care about your product?” in as few seconds as possible.