Marketing - Friday, February 15, 2008 10:52 - 0 Comments

MicroISV Testimonials - use them, don’t hide them

Maybe because we take our businesses very personally, but it seems most microISVs don’t know what to do with unsolicited praise. Antanas Marcelionis is a Lithuanian microISV who sells a very cool flash chart component I’m using on Project X and another project, so I get his emails re amCharts and amMap.

Yesterday, here’s the email he sent out quoting one of his customers - it’s a little long, but this is the sort of email you get once a year in this business if you’re really lucky:

Wow! I must say that your products are amazing!

With just a little bit of time on Google I found your amMap. Of course, when I first saw it, I thought “Cool! But we can’t use it.” Because I needed a custom map of Missouri, I didn’t think your product was viable. But, I kept coming back to it - it just wouldn’t leave me alone! It was way too cool! Well, the more I evaluated, the more viable it became. And the documentation about creating customized maps sent it over the top. Nothing else - and I do mean NOTHING - that I had reviewed came anywhere close. It was very intuitive and easy to use. Well, in a very short time, I was able to complete the project. It debuted on “Super Tuesday” (Feb 5, 2008) at http://www.sos.mo.gov/enrmaps/.
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