Ideas - Tuesday, March 25, 2008 10:20 - 0 Comments

Brain research for microISVs

One of my favorite sayings is that there’s nothing more practical than a good theory, and recently I came across a book chock full of recent scientific theory and findings about how our brains work best. Now this may seem like a strange topic for a guy who focuses on microISVs, but any trick, theory, finding or technique that lets me leverage me gets my attention - and it should get your’s.

“Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School” [aff.] by John Medina is such a book.
I first heard about this guy when I heard Geoffrey Grosenbach’s interview of him on the Rails Podcast (Part 1 and Part 2). Poor Geoff sounded a bit overwhelmed by Medina - this guy knows how to interview!

So why should you care as a microISV, or even as a developer? What if you could improve how you code, how you learn new technology, how you design applications, how you think by about 30%? And you don’t have to spend a dime!

Medina has collected recent peer-reviewed brain research to deduce 12 rules we now can say are true, proven facts about the human brain. These aren’t the final end all - this is what we can now say are true.

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