Marketing - Friday, February 15, 2008 18:32 - 13 Comments

MicroISV Sites that Sell!

Why do so many microISVs sell less than their products deserve? That’s the question I set out to find the answer for six months ago as I started researching my second book for microISVs.

MicroISV Sites that Sell! - Creating and Marketing your Unique Selling Proposition ($19 USD) covers the six mistakes small self-funded software companies make, and how to use a robust design pattern to avoid them.

You see, marketing is in more ways than most people realize a programming language, with its own rules, syntax, conventions and proven solutions. Thanks to the help of five successful microISVs, MicroISV Sites that Sell! explains developer-to-developer how to use the USP pattern to make your web site sell more.

Writing and publishing and making sure this ebook is well worth your time and money was a daunting task, which is why I asked people I respect to review the manuscript and tell me what they thought.

[Update]
Like Joel Spolsky:

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.”

[/Update]
And Eric Sink:

“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.”

And Mike Gunderloy:

“If you can program, you can write marketing copy. You just need to learn the right language. Bob’s a great teacher, and the exercises here will give you a roadmap to creating your own winning ISV web site.”

And Pamela Slim:

“Finally, Bob has written about what I consider a HUGE hole in the ISV market: sales and marketing advice for a technical person by a technical person. If you are highly technical and get revolted by marketing hype that has nothing to do with who you are and what you sell, you will really appreciate the advice in this ebook.”

You’ll find more about MicroISV Sites that Sell! - Creating and Marketing your Unique Selling Proposition on this page, and you might notice it says ebooks not ebook. That’s because this is the first of a series of no-nonsense ebooks I’ll be researching and publishing this year to pick up where Micro-ISV: From Vision to Reality left off. That is, if this one sells!