Weekly Site Reviews - Thursday, February 14, 2008 18:07 - 2 Comments

Weekly Site Review - Pudding

This week’s microISV volunteer for the Weekly Site Review is Michael Sica, founder of Ataraxis Software. Michael’s microISV Software as a Service (SaaS) application is Pudding, a Ruby on Rails online tool for reviewing, commenting and approving visuals such as web page designs, brochures and logos.

Overview:

Pudding is exactly the kind of application a freelance web designer, graphic designer or web developer could really use to streamline and improve their workflow, improve client communications and be more professional. Unfortunately, the site doesn’t do justice to the application - it lacks excitement and makes a cardinal mistake: It doesn’t speak the language of its market well enough to be convincing.

The Hook:

The purpose of the Hook on a site selling software is to be the first thing the first time visitor sees, and to give them a solid reason to spend even one second more on your site. That solid reason is the answer to the yet-to-be interested potential customer’s primary question, “Why should I care about you?”
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