Posts tagged as:

microISVs

Having a nice weekend off? Google’s moving your Customers.

November 28, 2009
Thumbnail image for Having a nice weekend off? Google’s moving your Customers.

While you were sitting down to Thanksgiving dinner, Google was changing how and even if customers will find your software. Since There Is No News(bloggers, reporters) Thanksgiving weekend, the firestorm will start officially Monday. Here’s how Google rocked your world by adding one little command to their results page for some users : + Show [...]

11 comments Read the full article →

Why microISVs fail to sell.

October 27, 2009

[The following is a free sample from my ebook, MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition. You can get the rest of this ebook designed to substantially improve your software/SaaS sales for $19 USD.
—–
Before we can get to the good stuff, we need to do a bit of garbage [...]

4 comments Read the full article →

Is Twitter the Spawn of the Devil?

August 6, 2009
Thumbnail image for Is Twitter the Spawn of the Devil?

If you judged by the reaction of some microISVs, absolutely. But Twitter is neither the Spawn of the Devil or a magic wand once waved producing millions of dollars. It’s a new communication medium, and like blogging did it will take some time before the naysayers stop grumbling and the spam artists move on.
That said, [...]

Read the full article →

Finding the right business partner.

May 31, 2009

As some of you know, I’ve spent the last six months writing The Web Startup Success Guide. One giant – and personally uncomfortable – lesson learned in all those interviews was the finding the right partner or two could make a huge difference in whether your small software company will succeed.
It’s not about getting funding [...]

3 comments Read the full article →

Linkbaiting for microISVs

December 22, 2008

By Mark Gladding
Founder,Tumbywood Software
www.Tex2go.com
www.eBooksJustPublished.com
I’ve always been impressed by Patrick McKenzie’s Daily Bingo Card linkbaiting strategy. Not only does it attract a great number of links from a notoriously non-technical audience, it casts an incredibly wide net to snare countless long tail searches. I’ve been thinking for a while on how to come up with a [...]

Read the full article →

47Hats is now a Microsoft BizSpark Partner

November 7, 2008

Over the last few days you may have heard of Microsoft’s new program for startups, BizSpark. I am now a BizSpark Network Partner, so if you are interested in taking advantage of what Microsoft is offering please contact me at bob.walsh@47hats.com (Please, include the word BizSpark in the subject so I can spot it quicker.)
Before [...]

29 comments Read the full article →

Back in the podcasting business!

October 8, 2008

Patrick Foley (Microsoft ISV Architect Evangelist) and I have launched The Startup Success Podcast. Here’s our first episode.
The game has changed for microISVs and startups. It’s not just the credit crunch/recession in the U.S. and Europe, or the ever-growing number of platforms, frameworks and languages you can develop a web or desktop app in, or [...]

Read the full article →

Elephants and ants, big companies and startups.

September 14, 2008

Over at the Business of Software forum today “Dashboards” asked a really good question:
As a microisv, we often rely building our business through Google services (SEO,adwords..) but is it a good idea to just rely on Google? What are the options for a small guy to defend its business.
The OP points out this New York [...]

5 comments Read the full article →

EC Suite – A New E-Commerce Platform for mISVs

March 28, 2008

[Note: This is another in a series of posts by vendors I've invited to write a guest post here because they have something to offer of value to microISVs. EC Suite is a family-owned, 12 year veteran e-commerce processing comany. If you have a product or service that helps microISVs succeed and would like to [...]

2 comments Read the full article →

E-Commerce 2.0 for MicroISVs – FastSpring

March 24, 2008

[Note: This is another in a series of posts by vendors I've invited to write a guest post here because they have something to offer of value to microISVs. FastSpring is a relatively new entrant to the e-commerce processing industry for downloadable products. If you have a product or service that helps microISVs succeed [...]

8 comments Read the full article →

Silverlight for MicroISVs

March 14, 2008

[Note: a little while back I started what was going to be a two part post on why Microsoft Silverlight 2 released at Mix08 is a technology worth your attention if you're a microISV. Here, in effect, is part 2. And if you are a microISV using Flash/Flex/AIR or evangelize the same - or some [...]

3 comments Read the full article →

Turning Browsers into Buyers with TrialPay

March 5, 2008

[Note: Every so often I invite people trying to sell their products or services to microISVs to lay out their case here. I was very impressed by Alex's session at the Software Industry Conference last year, and TrialPay is already being used by several microISVs as a way of generating review from non-buyers. If you [...]

Read the full article →

My next ebook – what do you want to see?

February 27, 2008

MicroISV Sites that Sell! was my first ebook for microISVs and startups – now it time to get back to work and start on ebook #2. I’ve been bouncing between several ideas and realized a little market research is in order. So please, vote below your self interest below, or add what you’d like me [...]

5 comments Read the full article →