By Richard Bashara,
Community Moderator at SoftCity

We’ve all made big-ticket purchases before. It’s pretty difficult to just get up one morning and do.  It takes lots of phone calls and price comparisons before you can pinpoint what you want and can afford.  After a few back and forth conversations, the consumer usually has some good information on where to go for reviews, where the lowest prices are and who might have the best service and warranties.

That’s Social Commerce.

Today, we look at how simple interaction leads to a more secure and manageable environment to make purchases and engage customers via tools available on social commerce sites.

App Stores Remove Sales Roadblocks

Social Commerce websites should provide the tools you need to sell your software, or they aren’t doing it right.

There should be a secure payment processor and an automated system for downloads.  There should also be a way to monitor when and how sales are made.

For example, some sites encourage developers to utilize a dashboard for tracking statistics related to the actual activity a certain thread of comments receives.  Don’t speculate on traffic and try to force users into doing something, judge activity based on hard evidence and work on increasing the interactions that lead to sales conversions.

Suggestion Selling

Looking at Google and Facebook it is obvious that commerce is shifting to the predictive search, one that is done before the user realizes they wanted something.

You know another term for that?

It’s called suggestion selling and it has worked in the retail sector for years.  The more involved you are with the customer, the better your position to sell them something they did not know they wanted.  Google Instant attempts to do this as you type, but doesn’t personalize the experience the way Social Commerce can.

User Feedback

You’ll often hear the mantra “ask them what they want and give it to them.”  Is it really that easy?  That depends on the tools at your disposal.

For example, SoftCity lets a developer use a series of polls to determine what the market wants.  Even this type of passive interaction helps grant more control over the development cycle by providing data instead of guesswork.

Time gets spent listening and releasing software rather than perfecting.  The key point to take away from this is to not fear the openness of a social network.  As for your image, address those concerns publicly and brand yourself as someone who listens and cares.

You also shouldn’t have to deal with complex stats, simplify your reporting through the data available on a social commerce website that will have a targeted user community to engage:

1.       Crowd Source your research

2.       Keep track of  social interactions

Good social commerce websites will provide access to these stats (or a method to acquire them).

Spend Less Time Developing a Community, More Time Developing Software

If your end user interaction and sales are all done in one space, you have less to worry about and more time to spend developing and perfecting your software.  You don’t have to chase leads; they already exist in your social space.  Your more passionate power users can even use some of their influence to convert others to your cause.

Social commerce can be rewarding from all interactions – from the novice, the power user and of course the developer, regardless of size.

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SoftCity is the first social commerce site dedicated to software. The site merges e-commerce with social media, creating a unique destination where software developers and users connect online.  Users can review software ratings and even chat with the developer before they make a purchase. SoftCity also hosts a constant stream of articles, discussions and comments from software enthusiasts and experts alike.  With each interaction, SoftDollars, are earned which can be used on the site for additional software discounts. Visit www.SoftCity.com and become part of the first community for software enthusiasts.