Derek Sivers nailed it. So what’s the value of an idea? Well, it does have some value, but it’s really a multiplier for execution.

Say ideas are worth 1 to 20. 1 to 20 what? 1 to 20 as ideas in and by themselves. Not exactly enough to retire on, right?

Now do something with that idea. Make it real. Execute on it. Even if your execution is crappy, you will actually have something.

Here’s how he explained it in this¬†AppSumo Action Video – (free, but go grab it now!):

So, if you already had the awesomely amazing idea (like I do – of course! – with¬†ProductivityToDo.com) you’d better focus 99.9999% on execution. (He says to himself.)

An idea alone – that’s nice. Idea times execution: Now you have something.