With something north of 10,000 Twitter related tools, services, and apps, it’s very easy to become overwhelmed and undermotivated looking for tools to help your startup. Here’s 5 new Twitter tools I’d recommend, and why.

Buffer

What: Repeat your tweets so more people see them.
Pros: Slick interface, good analytics, free account gets you real results.
Cons: Plan on going Pro for $10/month. I did.
Want: Built-in analysis of best times to autotweet to reach a) current followers, b) follower of a given Thought Leader/brand.
Comments: They just added autoposting to Facebook, check out Goodies, and they have a WordPress plugin to extend reach/range of tweets about what you’re posting (see bottom of this post). In a word, Awesome.

Buffer - Wow!

PeerIndex

What: You can only engage with so many people – how do you prioritize? All things being equal or unknown, by their reach and influence. Alternative to Klout.
Pros: More ways to use PeerIndex than Klout, useful comparison tools, can include your URLs in your score when you claim your page. Group function looks interesting.
Cons: Top Topics and Sources have issues… but it’s in beta.
Want: Polish the few rough edges, a free plan for startups when they release!
Comments: Like Buffer, you can install a Chrome extension and see PeerIndex within Twitter. To be fair, can do the same with Klout.

PeerIndex

TweetStats

What: Clear stats on your Twitter performance.
Pros: Solid stats focusing on what you’re really doing with Twitter.
Cons: Free tool, could be faster. Google ads. Sometimes down – like right now.
Want: Would like to see a way to store your stats over time.
Comments: You should go light on analytics until you have something to measure, but this will give you a good clear picture of how you’re doing.

TweetStats

mentionmapp

What: Visual interface to what has the current attention of someone on Twitter.
Pros: Who are the people you respect on Twitter? Which people and topics (#hashtags) have their attention? That’s the problem this tool solves.
Cons: In beta, can’t change size of what’s displayed.
Want: Would like to see a downloadable list of mentioned people and hashtags – easier to work with.
Comments: Say there’s a blogger you want to do a guest post for – this is a great tool for understanding said blogger’s network and interests.

mentionmapp

goLook.at

What: URL shortener with a twist: Which link would get more clicks? http://bit.ly/hrbuTl or http://vxn.go.ly/funny/cats/video?
Pros: Better human clickability, increase in SEO since relevant keywords in a URL do matter. Several really good URL domains to shorten to.
Cons: Current site is functional, but !ugly. Not a brand name like Bit.ly.
Want: New site, better explanation, more social proof this works, better UX, Chrome extension like Buffer.
Comments: Heard about this service today – have not yet used it. But given a choice between Twitter’s shortener and one that produces a comprehensible shortened URL… This could be huge.

goLook.at

Start with the above: if you’re looking for more comprehensive lists of tools, check out The Most Comprehensive Twitter App List You’ll Ever Need.