Posted this morning #145 of the Startup Success Podcast – which was show #52 from January, 2010.

Pat and I interviewed again Sramana Mitra, this time about here excellent book, Positioning: How To Test, Validate, And Bring Your Idea To Market.

Figuring out the what do I build?/Who’s my market? problem is a must have if your startup is going to succeed. In this interview, Sramana shares her experience on this issue and digs deep into the process of positioning your startup.

Give it a listen – what do you think?